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Monday, February 23, 2015

NEW: Responsive Web Design

Originally, all websites were built to be viewed on desktop computer monitors. With the advent of smart phones, designers had to adapt by building a separate set of styles for viewing on a mobile phone. Next, we created 4 versions of each website: one for monitors, one for phones, one for tablets and one for printing. As website development is a constantly changing enterprise, responsive web design has been developed and has taken hold as the current norm.

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

The idea is to adjust the site for optimal viewing from the widest to the narrowest viewing environment. You will know that a website has been designed using RWD it changes format as you reduce the width of your viewing screen. The images should become smaller, the menu might fold up, the text might become larger as your screen size narrows. A number of related terms such as "flexible", "liquid", "fluid", and "elastic" are sometimes used to describe responsive layouts.

There are still challenges in using responsive design; for instance, some banners and video are not responsive. However, Google recommends responsive design for smartphone websites over other approaches. Not using responsive designs will have a negative impact on your search engine results soon.

I am available to convert your current site to a responsive site. Just email me at for a free estimate. You can also look at some of my responsive website designs on my website at


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