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Thursday, March 5, 2015

BASICS: Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website in Search Engine (like Yahoo! or Google) results. In general, a high ranking result will lead to appearing earlier on a search engine page and receiving more views. 

There are many ways of effecting search engine results. SEO commonly starts with investigating the actual search terms or keywords a user will type into a search engine when looking for your service or product. Early on, comparing keywords was the primary way that search engines ranked websites. The ranking process has become much more complicated and is constantly adapting. In response, SEO is constantly adapting as well.

My personal prescription for creating healthy SEO is to "keep it clear, keep it real, keep it up to date". I believe providing well written, descriptive content throughout your site is primary. There are number of secondary work that can be done to keep your site competitive and search engine friendly such as keeping your content fresh, adding including a video and testing your site often. There are also "paid" options to consider.

SEO is a topic I discuss with all my clients before we begin any work. It should be considered throughout the planning stages and implemented based on the specific needs of each client. Once we design and implement an SEO plan for your business, we begin monitoring it to see how successful it is. I can set you up with analytic programs, or watch the progress myself.

My goal is to keep SEO simple and doable for you. There is no point in setting up a time consuming program that you will not realistically follow through with. I believe it is better to chose attainable goals and find ways to help your business, with or without my help, achieve your SEO goals with a reasonable amount of time and money invested.

I am happy to provide a free review of your websites SEO. Please feel free to give me a call or email me to schedule an appointment: 

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